The Art of Crafting a Good Story

Through the evolution of digital platforms, today there are myriad ways to get your message out into the world. Emails, press releases, articles, webinars, white papers, infographics… the list goes on and on. The question is, will anybody want to read what you have to say? In this particular post we… Read on


Dispelling the 3 Biggest B2B Social Media Myths

Right now, many business-to-business (B2B) companies still question social media’s value, not realizing what they are missing out on. Some of the most popular reasons cited by B2B marketers is the belief that social media is only for the business-to-consumer (B2C) market, that it is impossible to … Read on

by Paulina Malinska

You Chat, WeChat, Everybody Chats

As we look ever more closely at marketing trends around the world, Asia stands out as a region that is contributing its fair share of new and exciting ideas to the B2B arena – particularly with regard to channels that focus on social media. Read on

by Juliet Zhu, Managing Director Asia Pacific

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