How do you fuel build B2B Brand Preference in China? Use WeChat -- strategically

As one of the most prominent information and communication channels in China, WeChat boasted up to 700 million users worldwide in 2016. This massive user base presents a huge opportunity for WeChat to become a new and promising avenue for business development. Hinging on this great potential, the W… Read on

by Juliet Zhu

Struggling with 2018 planning? Here’s how to hit growth targets faster

In ABI’s 35+ years we have worked with many business-to-business companies, from large corporations to start-ups. Some have well established marketing departments with defined roles and responsibilities, others operate as a “one-man-show.” Read on

by Yulia Tribrat

How ABI Plans to Provide Clients With Even Better Strategic Support

In 1980, I started ABI amid a recession. That year, I was supporting a handful of clients in the packaging sector. Fast-forward to 2017 and ABI has offices around the globe from New York to Shanghai. We work with some of the largest and most successful B2B companies in the world, all hailing from a… Read on

by Alan Isacson

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