ABI starts with a five-step Positioning Perspective, which allows us to identify unique value, solidfy messaging that underscores this value, and communicate in the right way and through the right channels to connect with prospects and customers.
We work to understand who you are, where you want to be, and your target audiences.
We then develop differentiated positioning and messaging that will resonate with key decision makers.
The next step is outlining the best way to support sales. ABI develops a strategic program leveraging print, online and social media outreach, web strategy, sales training, direct communication to customers, advertising, or any combination thereof.
This is the point at which your messages are communicated to key audiences to generate interest and drive traffic – whether it’s to your website or your trade show booth.
As ABI generates quality interest, we will also recommend strategies to help you close the loop between marketing and sales efforts, to ensure that leads are nurtured effectively and convert to sales.