Proliferation of news, stories and thought leadership is at the core of all public relations campaigns. These stories underscore brand messaging, educate potential customers about technologies and services, and establish credibility for an organization. ePR is just the same, but with a primary focus on generating online publicity that drives increased website traffic, heightened search engine optimization and enhanced search profile.
For Mettler-Toledo, a global provider of precision instruments for laboratory, retail and industrial applications, ABI developed a strategic ePR initiative to build traffic to Mettler-Toledo’s website by populating industry web destinations with credible content and helping to build a diverse array of pathways back to www.mt.com.
Through effective media relations, ABI ensures that Mettler-Toledo is well represented on key sites. As a result, key placements are consistently ranked among the top returned results in online search queries, emphasizing the important role the program plays in driving traffic to Mettler-Toledo’s website.