ABI understands the unique challenges facing business-to-business companies.
This is what sets us apart.
As a marketing public relations consultancy, we focus on identifying and communicating a company's ‘universe of value,’ which goes far beyond a product or technology offering. It encompasses all aspects of the business that delivers value to stakeholders.
When communicated consistently across all touch points, this ‘universe of value’ becomes a key business differentiator and driver, so product price becomes a detail, not the sole consideration.