Dispelling the 3 Biggest B2B Social Media Myths

Right now, many business-to-business (B2B) companies still question social media’s value, not realizing what they are missing out on. Some of the most popular reasons cited by B2B marketers is the belief that social media is only for the business-to-consumer (B2C) market, that it is impossible to … Read on

by Paulina Malinska

You Chat, WeChat, Everybody Chats

As we look ever more closely at marketing trends around the world, Asia stands out as a region that is contributing its fair share of new and exciting ideas to the B2B arena – particularly with regard to channels that focus on social media. Read on

by Juliet Zhu, Managing Director Asia Pacific

Celebrating a Year in Frankfurt

In May of 2015, ABI opened its Frankfurt office. Given the country’s strong economy as well as its world-class trade shows and proximity to our clients, the move was a logical step for ABI, marking the start of a busy and successful year in Germany. Read on

by Doreen Zoellner

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