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Advantages of Marketing Automation: Reduce cost per lead, convert more prospects and free salespeople from cold calling

You and your customers receive on average 123 emails per day, making it increasingly difficult to get through the information clutter. Imagine, however, attending a webinar on Food Safety regulations and receiving a useful template for your business within minutes after it is completed? Chances ar… Read on

by Yulia Tribrat

A Magic Formula to Help Shape Your 2018 Marketing Plan and Resources

How is your marketing budget formed? The answers from B2B companies vary - from a certain percentage of sales to historically determined figures that seem fair to key stakeholders. Read on

by Yulia Tribrat

Nothing to Launch at PACK EXPO - Now What?

PACK EXPO Las Vegas—co-located with Healthcare Packaging EXPO (Sept. 25-27; Las Vegas Convention Center)—will be North America’s largest packaging industry trade show taking place this year. The show is expected to attract approximately 30,000 decision-makers from 125 countries working in the food… Read on

by Shariq Sharif

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