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ABI’s August 2014 Retrospective - Talk about a Summer Road Trip!

Darting across the continent ABI Europe's August of travel was a great way to maintain connections with a variety of our clients as we roll past the midway point of Q3. Throughout the month of August the team at ABI Europe made a number of visits to clients in the UK, France, Germany, Switzerland an… Read on

by Ambre Guly

The Importance of Brand Equity in B2B Investor Relations

How much is Brand Value worth? Larger firms have cultivated brand value throughout the decades by slowly engraining themselves into American culture. Their brand value, or intangible assets, can sometimes be worth more than their tangible assets. Read on

by John Ki

A Look Back at IFT Before Looking Ahead to PACK EXPO

It’s hard to believe that IFT ’14 took place more than a month ago in New Orleans - a fitting location for the food industry to meet given the Big Easy’s amazing food culture. Read on

by Christina Wilcox

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