What we stand for
ABI understands the unique challenges facing
This is what sets us apart. For over 30 years, ABI has provided its clients with solutions to their business challenges, like preventing commoditization, driving sales leads and building brand awareness.
What we stand for
Values such as innovation in business thinking and technical
excellence are central to many of our clients’ brands.
ABI's expertise in articulating and communicating these messages effectively, to create understanding, stand-out and points of difference for brands, services and products in the global marketplace, is fundamental to our ability to deliver successfully for our clients.
What we stand for
From our offices in New York, London, Singapore and Shanghai, ABI
supports our clients seamlessly across the Americas, EMEA
and Asia Pacific.
Our multi-lingual team of strategists, writers and business managers deliver communications nationally, regionally and globally for our clients, ensuring a consistent one company/one brand approach internationally.
The Importance of Brand Equity in B2B Investor Relations
How much is Brand Value worth? Larger firms have cultivated brand value throughout the decades by slowly engraining themselves into American culture. Their brand value, or intangible assets, can sometimes be worth more than their tangible assets. Read on
Hitting Refresh on Your Brand (Five Little Questions)
Excuse us while we slip into something a little more comfortable. ABI’s website recently underwent a transformation to better align with our value proposition, A Better Idea. The concept of A Better Idea has always been at the heart of our work as we encourage clients to implement strategies that … Read on
B2B 的后行销时代—— 数码纪元
说到B2B，有很多人都会标签为他们“保守”的行销方式。 其实，这样的一种理解是否正确呢？ 是否B2B就代表这传统的宣传行销呢？科技的发展，对行业的影响又有多深呢？ 往往人们都会比较关注快消品或者B2C环境下面的行销变化，那对比他们，在供应链上方的B2B世界究竟又是如何生存的呢？这些都非常值得我们的关注，因为从供应商到消费者的过程中是由许多的细节来决定的。甚至某种产品的质量，品牌的影响力都会被默化潜移。举个例子，就食品饮料行业来说，为了保证风味一致性及食品安全，食品制造商们应该跟知名、有信誉度、达到国际水平的配料、原料供应商合作。除此之外，为保证食品安全，食品厂商们更应该与达标的包装供应商合作，… Read on
American Peptide Company
American Peptide Company (APC) is a contract manufacturing organization (CMO) serving the life science community. The company provides tools for peptide and protein research, offering a comprehensive array of products and services that enable customers to unlock the potential of biological mechanisms ranging from discovery research to the next generation of therapeutic drugs.Read on
Artel is the technology leader in low-volume liquid handling quality assurance, providing advanced measuring systems and technical support services to laboratories in sectors such as clinical, drug discovery and forensics. When Artel first partnered with ABI, the company had two challenges to overcome. First, there was a lack of awareness of the critical need for liquid handling quality assurance. Additionally, traditional competing technologies were widely used and the company was not well known.Read on
Trade shows in the packaging industry are becoming increasingly more important for exhibitors and for consumer packaged goods (CPG) owners. With tight budgets and fierce competition, manufacturers are scrutinizing their investments and seeking established, stable suppliers that can provide cost-effective solutions.Read on
For the last decade, ABI has been responsible for raising awareness for Crown in the packaging, food, beverage, personal care, industrial and design markets. As the sole marketing and public relations agency serving Crown globally, ABI executes aggressive public relations campaigns, provides key account support by helping develop innovation ideas for leading consumer packaged goods (CPG) companies and communicates how the company’s technology innovations, design services and technical support can help customers use packaging as a powerful means to build stronger brands.Read on
Before partnering with ABI, DayGlo had a brand awareness challenge. The brand had achieved a certain amount of cache in the 1980s when bright, bold colors were all the rage. However, DayGlo is much more than the neons, and decided the time was right to tap market opportunities at a higher level.Read on
Eastman Chemical Company
Eastman Chemical Company’s chemicals, fibers and plastics are used as key ingredients in products that people use every day. Approximately 10,000 Eastman employees around the world blend technical expertise and innovation to deliver practical solutions. The company is committed to finding sustainable business opportunities within the diverse markets and geographies it serves. A global company headquartered in Kingsport, Tennessee, USA, Eastman had 2010 sales of $5.8 billion.Read on