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The Importance of Brand Equity in B2B Investor Relations

How much is Brand Value worth? Larger firms have cultivated brand value throughout the decades by slowly engraining themselves into American culture. Their brand value, or intangible assets, can sometimes be worth more than their tangible assets. Read on

by John Ki

Hitting Refresh on Your Brand (Five Little Questions)

Excuse us while we slip into something a little more comfortable. ABI’s website recently underwent a transformation to better align with our value proposition, A Better Idea. The concept of A Better Idea has always been at the heart of our work as we encourage clients to implement strategies that … Read on

by Christina Wilcox

B2B 的后行销时代—— 数码纪元

说到B2B,有很多人都会标签为他们“保守”的行销方式。 其实,这样的一种理解是否正确呢? 是否B2B就代表这传统的宣传行销呢?科技的发展,对行业的影响又有多深呢? 往往人们都会比较关注快消品或者B2C环境下面的行销变化,那对比他们,在供应链上方的B2B世界究竟又是如何生存的呢?这些都非常值得我们的关注,因为从供应商到消费者的过程中是由许多的细节来决定的。甚至某种产品的质量,品牌的影响力都会被默化潜移。举个例子,就食品饮料行业来说,为了保证风味一致性及食品安全,食品制造商们应该跟知名、有信誉度、达到国际水平的配料、原料供应商合作。除此之外,为保证食品安全,食品厂商们更应该与达标的包装供应商合作,… Read on

by Juliet Zhu

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