The Importance of Brand Equity in B2B Investor Relations

How much is Brand Value worth? Larger firms have cultivated brand value throughout the decades by slowly engraining themselves into American culture. Their brand value, or intangible assets, can sometimes be worth more than their tangible assets. Read on

by John Ki

A Look Back at IFT Before Looking Ahead to PACK EXPO

It’s hard to believe that IFT ’14 took place more than a month ago in New Orleans - a fitting location for the food industry to meet given the Big Easy’s amazing food culture. Read on

by Christina Wilcox

ABI's July 2014 Retrospective

It may be four months away, but preparations for PACK EXPO INTERNATIONAL have kept the ABI team busy as bees this summer!  After representing The Association for Packaging and Processing Technologies (PMMI) for more than 15 years, you might think our team would run out of things to talk about – but … Read on

by Lauren Selikoff

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