Ongoing global economic challenges in combination with the increased importance of industrial environmental sustainability have pushed the search for clean energy sources and technologies into the spotlight.
In the fast-paced world of energy, ABI’s business-to-business marketing public relations programs help clients grow across various markets, such as solar and green technologies for fossil fuel applications. In a fiercely competitive and extremely varied landscape, strategic positioning, messaging, and branding can help make a strong business case for clean energy solutions and differentiate a product or technology from a steady stream of innovations. As the world’s energy demands increase, ABI’s global resources can grow awareness of clean, cost-effective, efficient energy technologies, driving our clients’ businesses.
ABI ensured that the company’s new water-based fluid was positioned to reflect Newpark's new messaging platform, "Cleaner. Faster. Smarter." ABI created the Evolution™ brand and ideated, planned, and implemented a major print and online advertising campaign to drive awareness and sales.