ABI - marketing public relations

Energy and Environment

Ongoing global economic challenges in combination with the increased importance of industrial environmental sustainability have pushed the search for clean energy sources and technologies into the spotlight. 

In the fast-paced world of energy, ABI’s business-to-business marketing public relations programs help clients grow across various markets, such as solar and green technologies for fossil fuel applications.  In a fiercely competitive and extremely varied landscape, strategic positioning, messaging, and branding can help make a strong business case for clean energy solutions and differentiate a product or technology from a steady stream of innovations. As the world’s energy demands increase, ABI’s global resources can grow awareness of clean, cost-effective, efficient energy technologies, driving our clients’ businesses.

Raising Awareness about Sustainable Drilling

ABI ensured that the company’s new water-based fluid was positioned to reflect Newpark's new messaging platform, "Cleaner. Faster. Smarter." ABI created the Evolution™ brand and ideated, planned, and implemented a major print and online advertising campaign to drive awareness and sales.

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