ABI has been recognized by Packaging Strategies magazine as one of the 10 Most Influential Companies in Packaging, and the industry segment is one about which ABI has extensive knowledge and experience.
Our goal is to help packaging and converting companies create and communicate the brand benefits of machinery, materials, and components. Our programs help clients grow in a wide range of markets, including food, beverage, cosmetics/personal care, medical, and household products.
Strategic messaging targets executives responsible for building brand identity and equity, marketers and brand managers, and not purchasing agents, who are mainly concerned with price. As packaging becomes an increasingly international business, ABI's global programs deliver the right message, at the right time, to the right audiences to help our clients grow.
Zip-Pak, a global leader in resealable packaging solutions, focused its selling on purchasing agents and packaging engineers. The company identified a need to reach higher-level key specifiers. ABI recommended a comprehensive corporate branding program to help Zip-Pak reach brand owners and marketing managers. The new positioning developed by ABI focused on the benefits of resealable packaging for consumers.