New York, NY (June 1, 2011) - ABI, a leading global business-to-business marketing public relations agency, is celebrating its 31^st year of helping companies discover new business opportunities, and working with them to grow regionally and globally in diverse markets.

At the core of ABI’s services is the development of strong value platforms that make a compelling business case for the agency’s clients. This platform is then communicated across multiple customer touch points to create a singular and powerful corporate identity. ABI achieves this by leveraging the talent of its professionals, who collaborate from offices in New York, London and Singapore.

Another critical component of the agency’s work is positioning products and services as critical business assets that solve problems within the industries and markets they serve.  ABI’s process involves translating technical details of a company’s offerings into tangible value propositions for its end users, to avoid commoditization.  The result of ABI’s work is stronger, differentiated brands that resonate with potential customers, ensuring that the agency’s clients can not only contend but thrive in a competitive market.

“In a price-driven marketplace, it’s all about competitive differentiation to avoid the commodity trap,” says Alan Isacson, Founder and CEO of ABI. “ABI has always been dedicated to helping clients connect with prospective customers through focused communication of unique value propositions.” ABI excels at helping clients consistently deliver these messages to key decision-makers at customer and prospect companies through the most effective channels.

“Communication mediums have changed quite a bit over the last three decades, and ABI is proud to have expanded its product and technology portfolio to stay one step ahead,” concludes Isacson. “We look forward to continuing to help business-to-business companies discover new opportunities in new ways.”

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About ABI, Inc.
Founded in 1980, ABI, Inc. specializes exclusively in business-to-business marketing public relations. From strategic messaging, branding and website development to traditional public relations and social media campaigns, ABI supports global and regional companies in diverse industrial and technology markets. The company has offices in New York, London, and Singapore.