New York (November 18, 2010) — ABI Inc, a global BtoB marketing public relations agency, was honored in BtoB Magazine’s Best of 2010 online video category.

The runner-up-winning entry was for Eastman Chemical Company’s “Model for Innovation,” part of the company’s Eastman Insights video series, which explores how Eastman men and women leverage their technical and market-connect expertise to effectively collaborate with customers and supply chain partners.

“Innovation is easy to talk about, hard to accomplish, and critical to our continued growth,” said Mark Costa, Executive Vice President, Specialty Polymers, Coatings and Adhesives, and Chief Marketing Officer for Eastman. “I am honored that our marketing team’s approach to demonstrating value through engaging slice-of-life success stories has been recognized.”

Produced by ABI in conjunction with Uber (London), “Model for Innovation” tells the story of Eastman’s collaboration with cosmetic package design guru Marc Rosen and three competing molders, Alcan Packaging, C+N Packaging and Leidel Corporation, in developing technology-pushing prototypes for a major trade show.

“We love the marketing efforts that tell stories,” BtoB Magazine noted in its reporting of the award selection. “We believe that narrative tales, especially true narratives, have a staying power and a branding power that a mere listing of facts can never match.”

Like all videos in the Eastman Insights series, “Model for Innovation” relied on candid conversations and expert editing to bring out the personalities and stories behind the business deal.

“Regardless of industry and demographic, there is no substitute for good storytelling that demonstrates business value, especially in an emerging category,” said Alan B. Isacson, CEO of ABI. “We thank the judges for this recognition and our friends at Eastman for making it all possible.”

B-to-B Magazine’s annual Best of B-to-B Awards rewards creative excellence in b-to-b advertising across various mediums and categories.

About Eastman Chemical

Eastman’s chemicals, fibers and plastics are used as key ingredients in products that people use every day.  Approximately 10,000 Eastman employees around the world blend technical expertise and innovation to deliver practical solutions.  The company is committed to finding sustainable business opportunities within the diverse markets it serves.  A global company headquartered in Kingsport, Tennessee, USA, Eastman had 2009 sales of $5 billion.  For more information, visit www.eastman.com..

About ABI

Founded in 1980, ABI, Inc. specializes exclusively in business-to-business marketing public relations. From strategic messaging, branding and website development to traditional public relations and social media campaigns, ABI supports global and regional companies in diverse industrial and technology markets. The company has offices in New York, London, and Singapore.