New York (April 14, 2010) – ABI, Inc., a global B2B marketing public relations agency, today announced the addition of world-famous specialty pigment manufacturer DayGlo Color Corporation to its client roster. As agency of record, ABI will provide marketing and public relations counsel and strategic communication planning in order to increase DayGlo’s visibility in North America.

As the originator of daylight fluorescent color, DayGlo is best known for its kaleidoscopic variety of bright and glowing colors. The company also provides singular solutions in custom colors, specialty effects, and other technologies that enhance the use of subtler palettes long desired in the graphic arts and cosmetic and luxury packaging markets.

“DayGlo has long been recognized as the leader in fluorescent colorants,” says Stephen Jackson, president of DayGlo. “We’re thrilled to have ABI as our strategic partner, as we broaden our reach to engage brand owners, designers, as well as our traditional partners, in all that color can do to enhance brands.”

“DayGlo has terrific name recognition built on its singular product offerings, first-rate customer service, and culture of innovation,” adds Alan B. Isacson, president of ABI. “We couldn’t be more pleased with the opportunity to work with DayGlo.”

ABI helps its clients identify and communicate unique business value that resonates with customers and prospects, and supports business development and growth with strategic programs that close the loop between sales and marketing.

“Smart companies like DayGlo are aggressively positioning themselves for growth as the economy shows initial signposts of recovery,” says Isacson. “We’re hard at work with the company’s senior management developing cost-effective programs that will allow DayGlo to discover new business opportunities with key decision makers.”