A.B. Isacson Associates Becomes ABI
New Corporate Identity launched as agency celebrates 25th anniversary

NEW YORK, NY A.B. Isacson Associates, Inc. (ABI), a global leader in business-to-business marketing public relations for industrial and high technology sectors, announces a new corporate identity and launches a new corporate website - www.abipr.com. The change comes as the business-to-business agency, established in 1980, welcomes its 25th year. As part of its rebranding, the agency has been officially renamed to "ABI" from "A.B. Isacson Associates".

The agency's office in London becomes ABI Europe and the Singapore office becomes ABI Asia.

The agency's founder and president, Alan Isacson, states, "Our new name, ABI, formalizes how clients and media, worldwide, have come to refer and know us. Our evolved brand demonstrates that our business value to clients has successfully grown beyond the founder, and is effectively delivered by strategic, results-driven business-to-business marketing professionals."

The new triangular logo, created by A&N Design Studios, is composed of three spheres forming a stylized "A". The fusion of two spheres represents the synergy created between marketing and sales that results from ABI's strategic marketing public relations support. ABI's targeted programs help bring clients' marketing and sales closer together to build business.

ABI's marketing public relations services move beyond simply generating publicity. The agency focuses on the business goals that clients need to achieve to drive sales, open new markets, and shorten selling cycles. ABI works closely with clients to identify the unique value they bring to the market and then develops credible content that articulates this value to high-level, key specifiers.

The agency's new website enables visitors to quickly locate service offerings, learn about successful programs, and access valuable information that can help them build business and market share. Clients also have direct access to ABIConnect™, a proprietary web-based system that presents qualitative and quantitative analysis of program results, twenty-four hours a day, seven days a week.

"ABI continues to invest in people, technology, and in the development of new services to bring the greatest value to our clients," says Kelly Howard, senior vice president, ABI. "Our new corporate identity and website will help communicate our unique value proposition to business-to-business companies throughout the world."