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MONADNOCK PAPER MILLS SELECTS ABI TO DRIVE PACKAGING BUSINESS
SUCCESS
NEW YORK - ABI, a global leader in business-to-business marketing
public relations, has been selected by Monadnock Paper Mills to
provide differentiated brand positioning and public relations
services in support of its burgeoning packaging business.
Monadnock, the oldest continuously operating paper-manufacturer
in the United States, is dedicated to crafting high performance
specialty and fine papers for graphic arts, technical and packaging
applications.
"ABI's strategic branding counsel and reputation for public relations
excellence will help Monadnock achieve new levels of growth,"
says Gary Jones, vice president of marketing and operations, Monadnock
Paper Mills. "We're excited about the partnership."
ABI will leverage a range of strategic marketing public relations
tactics to promote Monadnock's unique value-proposition for the
packaging industry in North America. The program will be managed
from ABI's global headquarters in New York City. ABI also delivers
public relations, brand positioning, and search engine optimization
services to clients from offices in London and Singapore.
"Monadnock is a great company with a rich history," says Kelly
M. Howard, executive vice president, ABI. "Our company cultures
and expectations for success are in alignment. We're looking forward
to a very successful program."
About ABI, Inc. Founded in 1980, ABI, Inc. specializes exclusively
in business-to-business marketing public relations. ABI provides
global market support services to companies in diverse industrial
and technology market segments. Offices in New York, London, and
Singapore provide rapid response to business and publicity opportunities
for clients worldwide.
For more information visit www.abipr.com or contact Kelly Howard,
executive vice president, ABI at 212-529-4500.
About Monadnock Paper Mills
Monadnock is an independent, family-owned company making paper
since 1819. It is the oldest, continuously operating paper-manufacturing
site in America. Today, Monadnock applies uncompromising standards
and rigorous discipline to elevate the level of craftsmanship
and performance in specialty and fine paper manufacturing while
setting an example for those concerned about the environment.
Please contact the Monadnock Paper Mills website www.mpm.com for
more information. For paper samples please contact the Monadnock
Sample Department by email (sampleroom@mpm.com), or by phone at
877-877-2098.
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