DOW-KEY MICROWAVE AND K&L MICROWAVE SELECT ABI FOR PUBLIC RELATIONS SUPPORT IN NORTH AMERICA, EUROPE, AND CHINA

New York - ABI, a global leader in business-to-business marketing public relations, was selected by Dow-Key Microwave and K&L Microwave to spearhead strategic marketing and public relations campaigns for their respective microwave switch and filter businesses in North America, Europe, and China.

Dow-Key and K&L, part of Dover Corporation's Microwave Products Group (MPG), are world leaders in the design and manufacture of microwave switches and filters for military, commercial, wireless, and high-reliability space industries.

"We are quite excited to be working with ABI," says MPG president Dave Wightman. "The company's proven marketing public relations expertise will help us open up new doors of business, strengthen our brand globally, and convey a compelling value message to customers and new business prospects. ABI will be an essential component of our ambitious sales and growth strategies."

ABI will leverage a range of strategic marketing tactics to promote Dow-Key's and K&L's engineering expertise, manufacturing prowess, and applications consultancy to key specifiers in existing and new markets. The program, which will target several strategic growth market segments, will identify and promote the companies' unique product and service differentiators to demonstrate Dow-Key's and K&L's competitive advantages.

"We're delighted to welcome Dow-Key and K&L to ABI," says ABI executive vice president Kelly M. Howard. "Both companies have long-standing tenure within their respective fields, and are great complements to our other clients: leading global manufacturers, technology innovators, and service providers. We look forward to helping both firms bolster their existing client base, branch out into new areas of business, and drive sales globally."

The strategic relationship follows the launch of a new corporate identity for the agency. The official name is now ABI, after 25 years as A.B. Isacson Associates, Inc. Offices in London and Singapore have also been renamed as ABI Europe and ABI Asia.


About Dow-Key Microwave


Dow-Key Microwave Corporation, the world's largest manufacturer of electro-mechanical switches, is a subsidiary of Dover Corporation (a $5+ Billion Fortune 300 company traded on the New York Stock Exchange). The Ventura, Calif.-based company is ISO 9001-certified and committed to providing unparalleled customer service, competitive pricing, on-time delivery, and switch products that are distinguished by quality and reliability. Founded in 1945, Dow-Key is the oldest continuously operational switch manufacturer in the United States.

For more information, visit Dow-Key Microwave's Web site at www.dowkey.com


Dow-Key Microwave

Adolf Cheung
General Manager - VP of Sales and Marketing
Tel: +1 850-650-2329
E-mail: acheung@dowkey.com


About K&L Microwave

K&L Microwave is a subsidiary of Dover Corporation, and is recognized by top-tier defense contractors and wireless infrastructure providers as a world leader in the design and manufacture of RF and microwave filters, duplexers, and integrated assemblies. With offices in the United States, China, the Dominican Republic, and the United Kingdom, Salisbury, Md.-based K&L is ISO 9001:2000- and ISO 14001-certified, and offers customers the most extensive range of filter-based products in the industry, spanning from 0.3 MHz to 94 GHz.

For more information, visit K&L Microwave's Web site at www.klmicrowave.com


K&L Microwave

Greg Carmean
Director of Sales and Marketing
Tel: +1 410-749-2424
E-mail: gcarmean@klmicrowave.com


About ABI, Inc.


Founded in 1980, ABI, Inc. specializes exclusively in business-to-business marketing public relations. ABI provides global market support services to companies in diverse industrial and technology market segments. Offices in New York, London, and Singapore provide rapid response to business and publicity opportunities for clients.
For more information visit www.abipr.com or contact ABI at 212-529-4500.

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