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DOW-KEY MICROWAVE AND K&L MICROWAVE SELECT ABI FOR PUBLIC
RELATIONS SUPPORT IN NORTH AMERICA, EUROPE, AND CHINA
New York - ABI, a global leader in business-to-business
marketing public relations, was selected by Dow-Key Microwave
and K&L Microwave to spearhead strategic marketing and public
relations campaigns for their respective microwave switch and
filter businesses in North America, Europe, and China.
Dow-Key and K&L, part of Dover Corporation's Microwave Products
Group (MPG), are world leaders in the design and manufacture of
microwave switches and filters for military, commercial, wireless,
and high-reliability space industries.
"We are quite excited to be working with ABI," says
MPG president Dave Wightman. "The company's proven marketing
public relations expertise will help us open up new doors of business,
strengthen our brand globally, and convey a compelling value message
to customers and new business prospects. ABI will be an essential
component of our ambitious sales and growth strategies."
ABI will leverage a range of strategic marketing tactics to promote
Dow-Key's and K&L's engineering expertise, manufacturing prowess,
and applications consultancy to key specifiers in existing and
new markets. The program, which will target several strategic
growth market segments, will identify and promote the companies'
unique product and service differentiators to demonstrate Dow-Key's
and K&L's competitive advantages.
"We're delighted to welcome Dow-Key and K&L to ABI,"
says ABI executive vice president Kelly M. Howard. "Both
companies have long-standing tenure within their respective fields,
and are great complements to our other clients: leading global
manufacturers, technology innovators, and service providers. We
look forward to helping both firms bolster their existing client
base, branch out into new areas of business, and drive sales globally."
The strategic relationship follows the launch of a new corporate
identity for the agency. The official name is now ABI, after 25
years as A.B. Isacson Associates, Inc. Offices in London and Singapore
have also been renamed as ABI Europe and ABI Asia.
About Dow-Key Microwave
Dow-Key Microwave Corporation, the world's largest manufacturer
of electro-mechanical switches, is a subsidiary of Dover Corporation
(a $5+ Billion Fortune 300 company traded on the New York Stock
Exchange). The Ventura, Calif.-based company is ISO 9001-certified
and committed to providing unparalleled customer service, competitive
pricing, on-time delivery, and switch products that are distinguished
by quality and reliability. Founded in 1945, Dow-Key is the oldest
continuously operational switch manufacturer in the United States.
For more information, visit Dow-Key Microwave's Web site at www.dowkey.com
Dow-Key Microwave
Adolf Cheung
General Manager - VP of Sales and Marketing
Tel: +1 850-650-2329
E-mail: acheung@dowkey.com
About K&L Microwave
K&L Microwave is a subsidiary of Dover Corporation, and is
recognized by top-tier defense contractors and wireless infrastructure
providers as a world leader in the design and manufacture of RF
and microwave filters, duplexers, and integrated assemblies. With
offices in the United States, China, the Dominican Republic, and
the United Kingdom, Salisbury, Md.-based K&L is ISO 9001:2000-
and ISO 14001-certified, and offers customers the most extensive
range of filter-based products in the industry, spanning from
0.3 MHz to 94 GHz.
For more information, visit K&L Microwave's Web site at www.klmicrowave.com
K&L Microwave
Greg Carmean
Director of Sales and Marketing
Tel: +1 410-749-2424
E-mail: gcarmean@klmicrowave.com
About ABI, Inc.
Founded in 1980, ABI, Inc. specializes exclusively in business-to-business
marketing public relations. ABI provides global market support
services to companies in diverse industrial and technology market
segments. Offices in New York, London, and Singapore provide rapid
response to business and publicity opportunities for clients.
For more information visit www.abipr.com or contact ABI at 212-529-4500.
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