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ABI EUROPE APPOINTS JAMES KROUSE DIRECTOR
Leading Marketing Public Relations Firm Expands European Capabilities
London, UK - ABI Europe announces the appointment of James
Krouse as director. Krouse will work from ABI's London office
to direct business-to-business market public relations programs
throughout Europe as well as to coordinate global marketing public
relations efforts with the ABI offices in New York and Singapore.
He joins ABI Europe after serving as vice president in New York
for six years directing programs in the Americas, Europe, and
Asia. ABI is a full service marketing public relations agency
focused exclusively on business-to-business companies.
"Marketing public relations can help companies cost-effectively
build brand awareness and grow business in strategic markets,"
says Krouse. "I am looking forward to working closely with
industrial and technology companies in Western and Eastern Europe
grow sales and marketshare."
Krouse's appointment follows the launch of a new corporate identity
for the agency . The official name is now ABI, after 25 years
as A.B. Isacson Associates, Inc. Offices in London and Singapore
have also been renamed to ABI Europe and ABI Asia.
Krouse has worked in marketing and public relations for over
10 years promoting clients in the graphic arts, packaging, food,
pharmaceutical, cosmetic, and other industries. He holds a Bachelor's
Degree from Ohio University and a Masters Degree from Yale University.
About ABI, Inc.
Founded in 1980, ABI, Inc. specializes exclusively in business-to-business
marketing public relations. ABI provides global market support
services to companies in diverse industrial and technology market
segments. Offices in New York, London, and Singapore provide rapid
response to business and publicity opportunities for clients.
For more information visit www.abipr.com or contact:
North America
Kelly M. Howard, Senior Vice President
Tel: 212-529-4500
Email: kelly@abipr.com
Europe
James Krouse, Director
Tel: +44 (0) 207 031 4411
Email: jkrouse@abipr.com
Asia
Lynette Piong, Asia-Pacific Manager
Tel: +(65) 6763 3436
Email: lpiong@abipr.com
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