AVERY DENNISON'S INDUSTRIAL & AUTOMOTIVE PRODUCTS DIVISION SELECTS ABI FOR NORTH AMERICAN PUBLIC RELATIONS SUPPORT
ABI to Help Launch Active Labeling Product Portfolio, Support Sales Across Product Lines

New York, NY - ABI, a global leader in business-to-business marketing public relations, was selected by the Industrial & Automotive Products Division (IAPD) of Avery Dennison to spearhead several strategic marketing and public relations campaigns. Key initiatives will include the launch of Avery Dennison’s new active labeling products, along with increasing awareness of Avery Dennison’s broad capabilities and diverse product portfolio among key specifiers in select industries.

“We are confident that ABI’s marketing public relations services will enable us to convey a compelling value message regarding the products and expertise we deliver to so many diverse industries,” says Michel Merkx, general manager of Avery Dennison’s Industrial Products Division. “ABI’s business-to-business marketing expertise will be an essential component of our ambitious sales and growth strategies going forward.”

ABI will leverage a range of strategic marketing tactics to highlight the value of Avery Dennison’s IAPD product portfolio. The program, which will target several strategic growth market segments, will identify and promote unique product differentiators and company expertise to demonstrate Avery Dennison’s competitive advantages.

The strategic relationship follows the launch of a new corporate identity for the agency . The official name is now ABI, after 25 years as A.B. Isacson Associates, Inc. Offices in London and Singapore have also been renamed to ABI Europe and ABI Asia.

“I cannot imagine a better endorsement of our unique approach to marketing than having a global leader like Avery Dennison select ABI,” said Alan Isacson, president of ABI. “We are already hard at work inside Avery Dennison working with their team to help drive sales and grow their business.”

About ABI, Inc.
Founded in 1980, ABI, Inc. specializes exclusively in business-to-business marketing public relations. ABI provides global market support services to companies in diverse industrial and technology market segments. Offices in New York, London, and Singapore provide rapid response to business and publicity opportunities for clients.

For more information visit www.abipr.com or contact ABI at 212-529-4500.