A.B. ISACSON ASSOCIATES (ABI) LAUNCHES LIFE SCIENCES INITIATIVE

NEW YORK, NY - A.B. Isacson Associates, Inc. (ABI), a global leader in business-to-business marketing public relations for industrial and high technology sectors, announces a strategic initiative to build upon its medical and life sciences practice. This new business initiative will focus on developing ABI's global client base in the pharmaceutical, biotechnology, medical device and diagnostics, laboratory, and related health science sectors. The 24-year old agency, recognized by BtoB magazine as a top 50 marketing agency, provides comprehensive public relations marketing services in North & South America, Europe and Asia.

To support this initiative, ABI has appointed Paul Hendley to Manager, Life Sciences. Paul will be responsible for researching and identifying industry trends, and for developing comprehensive client strategies in the life sciences markets. Paul's expertise has been instrumental in driving domestic and international programs for ABI's clients in the biopharmaceutical, medical, chemical, plastics, and packaging markets. He holds a BA from Columbia College and an MA in German from Indiana University.

"ABI continues to build a strong global client base in the life sciences," says Alan Isacson, founder and president of ABI. "We are fully committed to strategically helping our clients grow market share and increase revenues, worldwide."

In November, 2003, ABI opened a European office in London, and in July ABI will open an Asia-Pacific office in Singapore.