ESKO-GRAPHICS SELECTS ABI
FOR NORTH AMERICAN PUBLIC RELATIONS SUPPORT
ABI to Support Sales Growth, Strategies in Growth Markets

New York, NY - ABI, a global leader in business-to-business marketing public relations, was selected by Esko-Graphics to spearhead strategic marketing and public relations campaigns for its North American packaging business.

Esko-Graphics is a world leader of packaging pre-production solutions and a global supplier of prepress systems for commercial printers.

“We are confident that ABI’s marketing public relations services will enable us to convey a compelling value message to customers and new business prospects,” Simon James, executive vice president & general manager of Esko-Graphics, said. “ABI’s business-to-business marketing expertise will be an essential component of our ambitious sales and growth strategies.”

ABI will leverage a range of strategic marketing tactics to highlight Esko-Graphics’ multifaceted “design-chain” packaging solutions, from ideation through design and production. The program, which will target several strategic growth market segments, will identify and promote its unique product and service differentiators and company expertise to demonstrate Esko-Graphics’ competitive advantages.

The strategic relationship follows the launch of a new corporate identity for the agency. The official name is now ABI, after 25 years as A.B. Isacson Associates, Inc. Offices in London and Singapore have also been renamed as ABI Europe and ABI Asia.

“We’re delighted to welcome Esko-Graphics to ABI. They are a great complement to our other clients: leading manufacturers, packaging companies, and service providers,” said Kelly M. Howard, senior vice president of ABI. “We are already hard at work inside Esko-Graphics, working with their team to position their services and help drive sales.”

About ABI, Inc.

Founded in 1980, ABI, Inc. specializes exclusively in business-to-business marketing public relations. ABI provides global market support services to companies in diverse industrial and technology market segments. Offices in New York, London, and Singapore provide rapid response to business and publicity opportunities for clients.

For more information visit www.abipr.com or contact ABI at 212-529-4500.

About Esko-Graphics

Esko-Graphics is the world leader of packaging pre-production solutions and a global supplier of prepress systems for commercial printers. Key product lines include a range of workflow software modules covering the entire supply chain and integrating graphics, structure and project management; flexo Computer-to-Plate systems; cutting & creasing tables for short-run production and sample making in packaging and sign & display markets, and polyester Computer-to-Plate systems for small format offset.

Esko-Graphics is headquartered in Gent, Belgium, and employs around 800 people worldwide. Esko-Graphics has North America sales and service offices in Vandalia, OH, Ludlow, MA and Kennesaw, GA. Esko-Graphics also has local sales and support organizations in a number of countries throughout Europe and the Asia-Pacific region, including Japan and China. Its products are also distributed through a global network of resellers and OEM partners.

For more information, visit Esko-Graphics' web site at www.esko-graphics.com

Esko-Graphics
North America

Mark Vanover
Director of Marketing
Tel: +1 937 454 1721
E-mail: mrva@esko-graphics.com

Corporate

Jef Stoffels
Director of Corporate Marketing
Tel: +32 9 216 90 32
E-mail: jest@esko-graphics.com