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REED EXHIBITIONS SELECTS ABI TO PROVIDE MARKETING PR SERVICES
TO GROWING LIFE SCIENCES PORTFOLIO
NEW YORK, NY - ABI, a global leader in business-to-business
marketing public relations, has been selected by Reed Exhibitions'
INTERPHEX and PharmaMedDevice conferences and exhibitions
to provide strategic marketing and public relations services.
Targeted primarily at the pharmaceutical, biotechnology, medical
device and packaging/processing industries, these events add to
ABI's vast expertise in marketing and promoting life sciences
clients.
ABI's marketing public relations services will focus on positioning
INTERPHEX and PharmaMedDevice as knowledge-driven events by leveraging
the distinct universe of ideas, information and trends that are
generated at each forum. With a growing list of exhibitors and
attendees, PharmaMedDevice serves the burgeoning combination products
market, while INTERPHEX continues to be a driver of trends in
the dynamic pharmaceutical and biotechnology industries.
As the world's largest and most comprehensive pharmaceutical
conference and exhibition, INTERPHEX will provide the launch pad
for the premiere of PharmaMedDevice. PharmaMedDevice is the only
comprehensive forum that fully illuminates the convergence of
the medical device, pharmaceutical, and biologic industries. The
co-located events will take place April 24-26, 2007 in New York.
"With extensive knowledge of and experience in the life
sciences sector, ABI has proven to be an excellent choice to position
these dynamic brands in the marketplace," said Kevin Richards,
Group Vice President, Life Sciences portfolio, Reed Exhibitions.
"Through effective and strategic communications, ABI will
assist our teams in enhancing customer value and experience not
only at the events but throughout the year."
"INTERPHEX continues to grow and thrive as the pharmaceutical
and biotechnology industries' largest conference and exhibition,"
says Kelly M. Howard, Executive Vice President of ABI. "Effective
knowledge-driven positioning can extend INTERPHEX's value as an
information resource year-round to drive up attendance. As the
only forum dedicated to addressing the comprehensive needs of
the combination products market, PharmaMedDevice is poised for
a successful premiere. We are pleased to add this caliber of events
to our portfolio of clients."
About ABI, Inc.
Founded in 1980, ABI, Inc. specializes exclusively in business-to-business
marketing public relations. ABI provides global market support
services to companies in diverse industrial and technology market
segments. Offices in New York, London, and Singapore provide rapid
response to business and publicity opportunities for clients.
For more information visit www.abipr.com or contact ABI at 212-529-4500.
About INTERPHEX
Entering its 28th year, INTERPHEX, the world's largest and most
comprehensive pharmaceutical manufacturing conference and exhibition,
Approximately 950 leading global companies serving the pharmaceutical
and biotechnical industries will showcase the latest lines of
equipment, technologies and services in the areas of PharmaManufacturing,
PharmaSourcing & Services, PharmaIT and PharmaFacilities.
Presented by Reed Life Sciences, a division of Reed Exhibitions,
the global INTERPHEX portfolio is aimed at helping pharmaceutical
and biotechnical professionals develop critical skills to increase
on-the-job performance. In addition to the United States (New
York City), INTERPHEX holds events in Japan, Singapore, China,
Mexico, India, and Puerto Rico. To learn more about INTERPHEX,
visit http://www.interphex.com.
About PharmaMedDevice
PharmaMedDevice is the only comprehensive forum that fully illuminates
the convergence of the medical device, pharmaceutical, and biologic
industries. Pharmaceutical and medical device manufacturers will
converge at these two events to find answers to their regulatory
challenges, create new partners, and source solutions for new
product development.
For additional information, visit www.PharmaMedDevice.com.
About Reed Exhibitions
Reed Exhibitions, which manages more than 460 trade shows annually
worldwide, is a member of the Reed Elsevier Group plc (NYSE:RUK)
(NYSE:ENL), a world-leading provider of information-driven services
and solutions. Reed Elsevier offers integrated market access programs
covering exhibitions, trade publications, direct marketing and
the Internet to a database of 3.5 million in North America. Reed
has North American offices in Norwalk, CT, Waltham,, MA, Palm
Beach, FL, Las Vegas and Toronto, and sales operations offices
worldwide.
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