A.B. ISACSON ASSOCIATES (ABI) OPENS EUROPEAN OFFICE

NEW YORK, NY - A.B. Isacson Associates, Inc. (ABI), a global leader in business-to-business marketing public relations for industrial and high technology sectors, announces that it will open a European Office in London on November 1, 2003. The new office will provide strategic and more personalized support to European clients. The European office will be an extension of the agency's New York headquarters, which develops and executes numerous global programs that build brand awareness, generate significant new business leads, and help companies grow sales.

The 23-year old agency, which was recently named a top 50 marketing agency by BtoB Magazine, provides comprehensive public relations marketing services in North & South America, Europe and Asia.

"ABI's strategic programs and unique capabilities add value to a range of industrial and technology companies around the world," says Alan Isacson, president of ABI. "Opening a European office allows ABI to personalize the support we provide to key European clients."

Like its New York headquarters, ABI's European office will utilize a strategic mix of corporate positioning, branding, testimonial articles, trade show support, direct mail, media buying, and internet marketing to promote clients' businesses.

The new office will be headed by Alicia Colligan, European Manager at ABI who manages key international accounts for the agency. Alicia speaks English, Spanish, and Portuguese. She holds a Bachelors of Science Degree in International Relations from Georgetown University and a Masters Degree in International Affairs/International Communications from Columbia University.