With diverse markets all over the world, how do you effectively and efficiently communicate the value of your brand and your products?

The popularity of resealable flexible packaging is exploding. Zip-Pak, a global leader in zipper technology, stays ahead of the pack by providing resealable products that unique markets demand. With its rapidly growing business, Zip-Pak needed to convey the company’s value proposition to customers and end-users globally.

ABI worked with Zip-Pak to develop strategic case histories. Each case history described a customer’s experience, showing how Zip-Pak’s products and services improved sales or branding. These case histories touched on specific Zip-Pak messaging that could resonate across all geographical regions.

One case history highlighted the new package for Nestlé Purina’s “Friskies” dry cat food. This “Friskies” testimonial profiled how Nestlé Purina successfully switched the brand to a resealable package and provided significant benefits to its consumers. The story also demonstrated Zip-Pak’s reliable service and innovative technologies.

By partnering with ABI to share this success story and many others, Zip-Pak used its history of success to demonstrate value to its customers.

The “Friskies” case history was featured in leading publications across North America, Europe, Latin America, and Asia, drawing inquiries and orders from targeted regions. The coverage also allowed the Zip-Pak sales forces to target higher-level specifiers and customers with credible information. ABI continues to generate programs and promotions to help Zip-Pak achieve new levels of success and demonstrate value to its customers.