Part of what distinguishes ABI is our approach to marketing public relations consulting. The first step of our process takes into account current perceptions of your target audiences and influencers, existing challenges and opportunities, both from an organization and market perspective. We also assess the organization’s strengths and weaknesses and those of its competition. This helps us understand where the business is today and where it wants to go in the future. Armed with this information, we put together a marketing roadmap that guides the company’s decisions on how to build and communicate a stronger identity for its vision of the future.
Our integrated marketing campaigns and programs include visual and language identity development, messaging hierarchy and credible content creation, as well as leveraging new and traditional media channels to most effectively reach the clients’ key stakeholders.