For many companies, trade shows are the most important - and expensive - marketing tool that they have…and successful publicity at trade shows is essential to success.

ABI's strategic trade show support differentiates clients from crowded exhibitions by extending the lifecycle of communications.

Pre-show communication programs build awareness for new products, key services, or major announcements so that attendees schedule visits to client booths. Press conferences, media interviews, and on-site publicity help clients stand out from the crowd. And once the show ends, our work really begins. We follow-up with print and online media so that clients are featured in post-show issues that highlight key news from the show.

ABI's trade show support help clients maximize the value of important trade show investments.