News announcements, thought leadership articles, customer testimonials, blog posts, newsletter features, video stories, podcasts are classic marketing and public relations tools that help build awareness and credibility for our clients in their target markets.

Good content should be repurposed for different audiences and markets, extending its value and providing an easy tool for busy sales people to stay engaged with customers and prospects throughout the sales cycle.

• To create urgency and show experience, send direct emails of testimonial articles repurposed in problem-solution-result snapshots.
   
• Show your value and sway decision makers with web links to thought leadership articles on relevant technology and business issues.
   
• Keep your customers informed and open for dialogue with short “update” emails with links to recent coverage, new website content or recent news.

The key is to get the right content to the right person at the right time.