ABI :: Marketing Public Relations




	ABI is one of the world's leading business-to-business marketing public relations firms. Our thought leading professionals possess unique vision and strategic perspective that ultimately helps leading companies gain a competitive advantage. Below are recent articles that provide insight into our thinking:



	CLOSING THE LOOP: Integrating Marketing and Sales is the Key to Driving Business		James Krouse, Director ABIEurope



	Avoid Commoditization Leverage Your "Universe of Value" to Gain a Competitive Advantage		Kelly Howard, Senior Vice President



	Focused Marketing Public Relations Achieves Results		Alan Isacson, President



	Marketing Crediblility - The Difference Between Success And Failure		Kelly Howard, Senior Vice President



	Seven Marketing Mistakes To Avoid To Grow Sales		Alan Isacson, President