As the economy improves, increase sales by avoiding these seven marketing mistakes

By Alan B. Isacson, President, ABI Inc.

1. Avoid Promoting Technology

Of course it's important to launch new technology; however, to succeed itÍs critical to market the value of the innovation to potential users rather than the technology itself. In the late 1990Ís many technology companies promoted ñrobust innovationsî without explaining how users could benefit from applying these new products. The focus was primarily on how the new technology worked, rather than promoting how business could significantly reduce cost and increase output, which translate to tremendous savings.